Work Experience
360° Artists Agency
Toronto, ON & New York, NY
2004 – Present
Owner Operator
- Event planning event production, marketing and sponsorship development for over 500 special events and festival events in Toronto, across Canada and the USA
- Producer, programmer for the “Groovin’ in the Park” Free festival for Beaches Jazz Festival (2017-2019), via Ontario Creates sponsorship
- Founder and Executive Producer of The Nujazz Festival (2008-2011), accessing Ontario Arts Council, Toronto Art Council Grants economic development grants and reporting on final results
- Co-Producer & Publicist, Evolve Music Festival (1999-2016), rated as CBC’s #1 Canadian festival
- Provided event logistics and event support services & consulting for major entertainment companies such as Live Nation, Embrace, and AEG; and large festivals such as the Virgin Festival, Evolve Festival, Beaches International Jazz Festival & New York’s Dub Champions & Pinknic Festivals
- Negotiated contracts with agents and artists and managed digital marketing initiatives for major concert events across North America
- Managed financial risks, analytics, sponsorship development, and government grant applications
- Extensive experience with managing technical entertainment production, logistics, and outdoor event facilitation and production requirements
- Strong familiarity with government policies and protocols, particularly as they reality to inclusiveness, accessibility and public safety
- Demonstrated ability to lead teams of diverse event stakeholders in pursuit of successful outcomes