Work Experience

360° Artists Agency

Toronto, ON & New York, NY
2004 – Present

Owner Operator

  • Event planning event production, marketing and sponsorship development for over 500 special events and festival events in Toronto, across Canada and the USA
  • Producer, programmer for the “Groovin’ in the Park” Free festival for Beaches Jazz Festival (2017-2019), via Ontario Creates sponsorship 
  • Founder and Executive Producer of The Nujazz Festival (2008-2011), accessing Ontario Arts Council, Toronto Art Council Grants economic development grants and reporting on final results
  • Co-Producer & Publicist, Evolve Music Festival (1999-2016), rated as CBC’s #1 Canadian festival
  • Provided event logistics and event support services & consulting for major entertainment companies such as Live Nation, Embrace, and AEG; and large festivals such as the Virgin Festival, Evolve Festival, Beaches International Jazz Festival & New York’s  Dub Champions & Pinknic Festivals
  • Negotiated contracts with agents and artists and managed digital marketing initiatives for major concert events across North America
  • Managed financial risks, analytics, sponsorship development, and government grant applications
  • Extensive experience with managing technical entertainment production, logistics, and outdoor event facilitation and production requirements
  • Strong familiarity with government policies and protocols, particularly as they reality to inclusiveness, accessibility and public safety
  • Demonstrated ability to lead teams of diverse event stakeholders in pursuit of successful outcomes